# (28) Member's Score Points & Referal Rewards Setting

<figure><img src="https://2473089629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF9mEV5TQ4TKLIaZyAhbp%2Fuploads%2FSjACwI77WV2Xrp2beQQ7%2Fimage.png?alt=media&#x26;token=a3f969f3-16f4-4759-bb08-ad9c7d6de5d3" alt=""><figcaption></figcaption></figure>

In today’s competitive market, increasing customer loyalty and attracting new clients are key challenges for businesses. To help creators and businesses manage these challenges, **Rakosell introduces the "Membership Points" and "Referral Points" system**, which not only rewards loyal members but also helps expand your reach through referrals and increase sales conversions.

***

**1. Membership Points: Make Every Purchase More Rewarding**

**What are Membership Points?**\
Membership points are a rewards system that allows your customers to earn points when they purchase your products or courses. **For every $1 spent, they can earn a corresponding number of points**, which can later be redeemed for discounts, rewards, or even used to upgrade their membership status.

**Benefits of Membership Points:**

1. **Increase Customer Loyalty** – When members know they earn points with every purchase, they are more likely to return and build a long-term relationship with your brand.
2. **Boost Repeat Purchases** – Points can be redeemed for discounts or rewards, encouraging members to buy more from your platform.
3. **Enhance Brand Value** – A points system makes your brand more professional and credible, attracting potential customers through positive word-of-mouth.

***

**2. Referral Points: Turn Your Members into Brand Ambassadors**

**What are Referral Points?**\
Referral points are designed to encourage members to refer their friends and earn rewards based on their referrals' purchases. **For every $1 spent by a referred friend, the referrer will earn corresponding points.**

**How Referral Points Work:**

1. Members join the **Referral Program** and receive a unique referral link.
2. They share the link with friends or through social media.
3. When a friend makes a purchase, the referrer earns points based on the purchase amount.
4. Points can be accumulated and redeemed for discounts or other rewards.

**Benefits of Referral Points:**

1. **Expand Your Customer Base** – Encourage members to promote your brand, attracting new potential buyers through word-of-mouth marketing.
2. **Low-Cost Promotion** – Leverage your members' social influence to spread awareness without spending on costly ads.
3. **Increase Member Engagement** – Members stay engaged by earning rewards when they refer friends, creating a sense of community.
4. **Boost Sales Conversion** – Recommendations from friends carry more trust, encouraging new customers to make purchases faster.

**How to Get Started with Rakosell Points System?**

Getting started with Rakosell’s membership and referral points is easy. Follow these simple steps:

1. Log into your **Rakosell** account and go to the **Points Settings** page.
2. Set the points-to-dollar ratio and activate the referral points program.
3. Promote the points rewards on your website and social media to attract more participants.
4. Track and analyze points usage data to fine-tune your rewards strategy.
